Lou Bitonti, President
State Champs! Network
Lou, a 30 year veteran of corporate marketing, advertising, promotions and sports enterprise management, is President of the State Champs! Network. Lou served in many executive marketing management positions in his 28+ year career at Chrysler Corporation, including Senior Manager, Global Brand Events for DaimlerChrysler Corporation, where he directed programs across the Jeep, Dodge, Chrysler, Plymouth and Eagle brands.
Lou has driven promotions and well recognized advertising programs on both the corporate and agency sides, across the Automotive and Sports and Entertainment industries. He has been featured in periodicals such as Promo magazine and Event Marketer magazine where he was named one of its “Event Marketing Superstars”. His book entitled, “The Cosmic Spiderweb: How to Capture Any Customer Through Event Marketing” provided a blueprint for success in promotions, and his renowned Camp Jeep loyalty program was awarded “Best Event in the World” in 2005 by Promo Magazine. His Go Anywhere Do Anything Tour helped present thousands of cars to tens of thousands of people across events that included concerts with Tim McGraw and the B-52.
Lou has been an owner/investor in State Champs! for several years, and as President is now leading efforts to help expand the State Champs! Network into a regional sports network, focused on the development of student athletes and scholars and their ultimate connection to college and professional athletes, sports leadership and success in life. A long-time fan and sponsor of Southeast Michigan sports, Lou is on the board of directors of Brother Rice Catholic in Birmingham, Michigan where he has also served as assistant football coach.
Lou served as COO of award winning event and production agency MVP for several years, before becoming President of the State Champs! Network and still serves as President and CEO for LD3, a regional marketing, brand management, and event consulting corporation in Southeast Michigan. He is on the Board of Directors for the Michigan Opera & Lyrics Society, and enjoys collecting fine wines, classic cars, and guitars.
John Watson, Vice President Sales
Yellow Flag Productions
John has more than twenty-five years of relationship building, sales, operations, training, project management and implementations experience. Born, raised, educated and lives in Michigan, he has established great connections with the businesses in the mitten state. John has partnered and worked with small local “mom & pop shops” to national and regional brands to develop and execute special projects as well as successful advertising campaigns. He has also worked with leading technology companies to develop website and digital display signage networks. John is driven by keeping his family happy and is very competitive in sports.